EUROPEAN BUSINESS PRESS
European Business Press (EBP) is the association of Europe's leading finance and economics newspapers and magazines. For many years this segment of the media world too has been confronted with the so-called "new media" on the internet. EBP members appear to have held their ground particularly well with their print activities. At the same time they areall experimenting with "integrated newsrooms", in which journalists work simultaneously for internet and print, andin certain cases also business TV.
This calls for a mentality shift because the media world is evolving, the information consumer is evolving and journalists are receiving a broader brief. Advertisers are seizing the opportunities of multimedia formulas and readers appreciate the complementary informa-tion on newspaper and magazine websites. With steadily more and more sound and images, reader dialogue and interactivity are growing with discussion forums and online surveys. Internet has in the meantime become one of the best direct marketing tools. Through the net potential readers can get to know a publication and take out a subscription.Everywhere print medium subscriptions are growing thanks to the websites.
Top EBP member employees meet twice a year at EBP seminars to exchange ideas and experience on journalismand marketing aspects. EBP has become an ideal platform for international cross-pollination and, more than that, a seedbed for concrete cooperation, with new publications and services for the business community.